66% of men and 75% of women find themselves buying cologne or perfume

Men and Women buying Cologne or Perfume

In any given year, 66% of men and 75% of women find themselves buying cologne or perfume during the course of a year. Researchers believe that part of the reason why women love receiving perfume (and also when men love giving perfume as a gift) is due to pheromones. Pheromones are hormones thought to stimulate sexual appetite or interest and they are triggered by scent.